We aim to develop a strategy that highlights your brand’s mission, accomplishments and services. Please list what makes your brand unique to your area or as compared to competitors.
Your social marketing strategy will mirror your marketing objectives with an effort to make these objectives social, informative and relevant to your target audience. Please share your marketing objectives by quarter, if available.
In order of priority, please list specific services or product lines you would like your social strategy to focus on.
Your crafted content and paid social will be built for a specific target audience. Please list the demographics of your target audience (location, age, gender, income, interests, etc.)
Strong social content includes a call to action and directs followers to click through for additional information. Please list the calls to action and/or websites you would like your followers directed to.
When appropriate, we aim to improve public relations and community outreach via social content. Please share key community partners or contacts you would like included in your social strategy.
Customers, staff members and individual stories often inspire the most engaging content. Please share any testimonials, employee or customer stories you feel would be appropriate for your social platforms.
We look forward to connecting with you on a regular basis about content, updated marketing initiatives, interesting stories, questions in comments and local events. What days/times are best for strategy calls?
What aspects of your current social media strategy do you like? What do you dislike?
Share any other needs, questions or concerns we can address as we serve your social community this year.
Social Media Response Protocol
We look forward to creating a unique social media protocol to be used on a daily basis. All negative responses will be shared with the direct contact. In order to create your social media protocol and provide the best and most immediate social response, please share your feedback about the following:
"Thank you for sharing, [Ms. Last name]! We’re happy to hear that you had a great experience with us."
Thank you for reaching out to us, [Ms. Last name]. We would like to discuss these concerns further. Please send us a private message with your contact information and we will be in touch shortly. (The negative comment will then be hidden. Hidden posts are seen only by the commenter and their friends.)
A response to these types of comments are considered on a case by case basis. However, these comments may be hidden from the page.