Social Media Strategy: How Do I Measure My Return on Investment?


Posted on July 10th, by BallywhoSocial in Blog, General Social Tips and Best Practices, Social Tools, “Social Studies” Series. Comments Off

Social Media Strategy: How Do I Measure My Return on Investment?Are you seeing the value of your social media strategy?

Your brand’s social media efforts are underway, but now you want to measure what you are getting out of the time you’re spending on posts, monitoring and development. But how? Measuring your return on investment for social media may not be a perfect science, but it certainly is not impossible.

When looking at measuring ROI on social media, it’s important to consider metrics and numbers as well as the indirect ways it can affect your bottom line — such as customer retention, reputation management and new sales leads.

Our simple guide will help you to understand the various methods you can use to examine your social media return on investment. You’ll learn:

  • How social media relationships can impact ROI
  • What tools can be utilized to measure your social media metrics
  • How you can generate soft leads on social media
  • Why it’s important to measure social media engagement

Ready to get started? Fill out the form below to download “Social Media Strategy: How Do I Measure My Return on Investment?” now. We’ll help you discover how well your social media efforts are benefitting your business.





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