Social Media Guide: The Wedding Edition
They are in love, they’re giddy and they will be wearing white. They are picking colors, picking flowers and nitpicking every detail up until the day they say “I do.” They are brides. In reaching out to any audience, you need to know your niche, and social media is no exception. Brides are a tough audience to tackle (as a bride, I can say so myself)—they can be indecisive, worrisome and really just a wreck! But if you know where to go, what to say and how to say it just right, they will be your greatest devotees.
When it comes to using the world of social media to catch the eye of brides-to-be, there are a few who do it right (and they’ve definitely got me reeled in).
Here are my absolute favs:
TheKnot.com: In my book, they are the head honcho when it comes to wedding + web. They honestly know how to do it right. Their site is gorgeously appealing to the eyes, they love pictures (5,000+), they provide inspiration and local resources, and they specialize in showcasing real weddings. They are active on Twitter and Facebook. On Twitter, The Knot hosts “Wediquette Wednesdays” and has more than 50,000 followers. They are simply awesome, and obviously shouldn’t change a thing. Not to mention their catchy lineage—The Nest and The Bump—get it?
WeddingWire.com: Planning and reality central. They know brides are nervous and want their day to be perfect, so what better way to assure them than with reviews from real brides? Their site has the largest collection of reviews for everything from florists to deejays. There are discussion forums and photos galore! They are active on Twitter and Facebook and even have a bridal blog.
Martha Stewart Weddings: Now this is a “Good Thing.” It doesn’t have to be said that Martha knows how to do things right. I could speak for ages about the fabulous website—but there’s one thing I love in particular: the community tab. Here, brides can share their photos, partake in discussions, enter sweepstakes or view the Bride’s Guide Blog. Doesn’t get more social than that! Martha is also up on the Twitter and Facebook scene.
Your target audience may not be brides, but you can surely take a few lessons from how these sites draw in their audiences. Knowing your niche and appealing to its interests is an important step in making your social media efforts successful.