Social Media Resolutions for Your Business
This is the time of year when many of us resolve to do remarkable things. Lose weight! Quit smoking! Start exercising! While those personal promises are noble, sometimes we can be unrealistic.
You may be making some business resolutions, too, but—as with personal goals—be sure to make them attainable and reasonable. Otherwise, you’ll never stick to them. When it comes to social media, here are some New Year’s resolutions to consider.
· Be consistent. No doubt your company is using all sorts of social media platforms. Do your fans and followers a favor by having the same (or similar) user names in all those places. That way they won’t wonder if they’ve really located your business or not.
· Be discerning. Linking to other sites and news stories can be great for increasing your traffic, but be sure that the links you use are appropriate for your audience. For instance, your customers may not want the link to your accountant’s favorite beer (unless your business is a bar or liquor store, in which case this is great info). Keep personal information (new baby!) separate from professional information (three-day sale!) unless you really are that chummy with your clientele.
· Be nimble. Social media platforms can change quickly. Be ready to jump in as each new platform gains popularity and use. Just think about how rapidly Facebook, Twitter, and YouTube grew.
· Be frequent. There is no need to bombard your followers with multiple posts and tweets every day, but be sure to post something new every few days. Also, make an effort to write a new blog each week. This keeps your content fresh and assures your fans that your site is live.
· Be genuine. Don’t try to copy the efforts of your competition. Just because a certain tweet worked for the company down the street doesn’t mean it’s right for you. Get to know your followers and their interests. Then customize your content to reflect your services and their needs.
Remember that all your social media efforts are really a reflection of your business. So keep your posts and blogs professional, as well as interesting, engaging, and entertaining.